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Happiness!

What makes us happy?  In life?  In business?  In daily relationships?

Funny questions to ask when you think about using an email newsletter system … but that’s what we try to do: make our users happier. So asking these questions about a small business tool is not so inappropriate.

We have spent COUNTLESS hours over the years asking small business owners about their most urgent business needs. Some of the most common answers:

-         more time to do everything I need to do

-         less stress

-         more time with my family in “balance” with my business

-         more people that know about my business

-         happier staff

-         easier systems

You may notice that money isn’t mentioned in any of these responses. Of course money is at the root of their business challenges: that’s the nature of business. But as they talk about their needs, they articulate what we call “happiness issues”:  The day-to-day experience of business;  The issues that make our day a living hell or heaven;  Relationships with customers and staff.

Here is a typical testimonial from a Communiqué customer that illustrates this point:

Note that the small business owner didn’t say: “it has increased our return on marketing investment; Communiqué saves us money and adds more revenue straight to the bottom line!”

Those financial benefits are true, but the small business owner cared most that it saved them time and made them feel happy (“I love it”).

In designing the Communiqué system to make people happy, one of the key things we did was look at other email marketing systems to see what was making people un-happy.  Actually we tried to build our own newsletter to market to our customers in the most popular system on the market.  What we found was the following:

-         it was hard to figure out how to make something look as professional as we wanted our newsletter to look

-         we spent many hours just building a simple newsletter with 3 article elements

-         we had to stay late at work, and

-         we had to finish it at home over the weekend to find the time to concentrate on building the final published email

-         our staff people didn’t want to have to take it on because it was too complex

-         what we finally sent didn’t make that much of an impact on our customers so we knew we needed to be thinking more about what was in our newsletters than on constructing them.

So we asked ourselves a few radical questions:

1.     how could we reduce the time to build a newsletter from 6-10 hours of work to 6-10 MINUTES!

2.     how could we make the process of finding meaningful content for our customers and inserting it into a newsletter an easy process for ANYONE, whether they are professional marketers or not?

3.     how could we make it even FUN to build a newsletter in 6-10 minutes, so anyone on our staff would "happily" take it on?

4.     How could we make the newsletter system a money-maker for the small business owner as well as a retention marketing tool?

The following short video shows you an example of how we designed the Communiqué system to meet these radical goals:

Well, having seen how fast, easy and fun it is to use Communiqué, you may already be ready to move to the FREE TRIAL phase.  If so, just click here.

But if you want to know more, check out this testimonial that a fitness club owner sent to all the other club owners she knows:

The thing we like so much about this customer's comment is the kind of customer this represents.  Curves Fitness Club owners are typically ladies over 40 who would not consider themselves to be super-experienced software users and few of them have a professional marketing background.  So the comment "This is a tool for us ... " is really saying something about how easy Communiqué is!

We also appreciated the "BRILLIANT" part ;)

Why is Communiqué "brilliant"?  There are actually a lot of reasons, but it's really not so brilliant, we just listened to customers and figured out what their biggest problems were with getting out a regular marketing newsletter.

Problem #1: It takes too long

Communiqué Solution: we reduced the time required to produce a

                     beautiful, professional newsletter to under 10

                     minutes.

Problem #2: I don't understand graphic formatting

Communiqué Solution: we figured out how to let people do their

                     formatting in software systems of their choice,

                     like WORD, and quickly copy/paste it into their

                     Communiqué.

Problem #3: I don't know what else to put in my newsletters

Communiqué Solution: We created a library catalogue of

                     best-of-the-internet articles in many different

                     industry categories which can be quickly inserted

                     into your Communiqués

Problem #4: I need to be able to target just some names in my list

Communiqué Solution: We included a customer information database that

                     allows you to apply unlimited categories to each

                     and every name on your list.  So you can

                     selectively email just who you want to based on

                     unlimited criteria you store in the Communiqué

                     database.

All this sounds pretty obvious, but we challenge you to find another email newsletter marketing system ANYWHERE that has ANY of these important features that make our users HAPPIER!

Well, we could go on and on, but if at this point you aren't ready to start your FREE TRIAL, then probably more reasons (and there are more! ex: our eCommerce advertising that creates a new revenue stream for your business...) aren't going to sway you.

So, if you want to get started retaining more customers and making more money in the process, just click here...

Or, if you aren't interested ...